The Chief Counsel · Client Acquisition Strategy

12-Month Growth Model

ROI Analysis
Client Type
One-Time
Subscription
Client Capacity
3 open slots
Monthly Client Revenue
$5,000 /mo per client
Practice Area · sets industry ad spend benchmark
Traffic / DUI
Personal Injury
Family Law
Estate & Probate
Criminal Defense
Fractional GC
Total Gross Revenue
$165,000
Total Cost to You
$32,100
Net Return · 12 Months
$132,900
Lifetime Gross Profit (per client)
$30,000
Also known as LTV
Cost to Acquire One Client
$4,500
Ad spend only · mgmt. fee is separate & not factored into the LTV:CAC ratio
LTV : CAC Ratio
Excellent
6.67×
Industry standard · healthy min
Show monthly breakdown
Monthly Breakdown
Bar height = monthly client revenue · cost bands inside show what was spent to get there
Total Client Revenue
Mgmt. Fee
Ad Spend
Monthly Ceiling
Show cumulative totals
Cumulative Totals
Total Revenue
Total Cost
Annual Ceiling
The purple line is every dollar earned so far. The orange line is every dollar spent so far. The gap between them is your cumulative return at that point in the year.